Online Black Friday Spend Swells to a Record Breaking $9 bln

Despite high inflation rates – online Black Friday sales in the United States set a new high. On Friday, Americans flocked to their computers, tablets, and cellphones and spent a whopping $9 billion in just 24 hours. An increase of 2.3% from last years’ sales - Adobe Analytics cited the increase was partially due to consumers waiting until November 25th to purchase items versus taking advantage of the Black Friday deals that began earlier this year.

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