For any organization, aligning marketing and customer experience is a matter of critical importance. According to a report by Huffington Post, more than 34% of leading businesses said that customer journey was a top priority to them in 2020. Understanding how technology can benefit businesses before settling on the helpful ones is crucial for any organization. One of the most beneficial technologies in this era is data analytics. With this technology, you can map out various behavioural scenarios of your customers and potential clients and achieve a deeper understanding.

Digital transformation is happening faster than anticipated a decade or two ago. This has made data an important asset for organizations of all sizes across all industries, in both public and private sectors. The factors that have led to the rising importance of data include widespread use of the internet, cloud computing adoption, and the availability of different devices and sensors that make up the internet of things (IoT) ecosystem.

Big data is a topic that many people talk about today. Big data is vast amounts of data that cannot be stored, retrieved and processed using traditional approaches. This data consists of various variations.