Scott Koegler

Scott Koegler

Scott Koegler is Executive Editor for Big Data & Analytics Tech Brief

Yes, You Need a Strategy Behind Your Big Data

Big data is gaining momentum in almost every industry. Data clearly show this. For instance, IBM reports that 2,500 trillion bytes of data are produced by people daily. CISCO states that the main sources of this data are over 50 billion IoT (Internet of Things) devices and other connected devices that collect, analyze and share it. With all this diverse data, big data presents an excellent opportunity for major insights for the company of any industry, regardless of size. This makes a big data strategy pivotal. With the right big data analysis mechanisms in place, you can know when, where and how to shoot in the most optimal and possible way. Big data and insights from it make targeting accurate and bring out more appealing results.

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Big Data Statistics You May Not Know

We are constantly producing data of all manner from different sources. From kitchen appliances, most of which are connected to the internet, to mobile devices, which are used for various functions, accessing, storing and transmitting mountains of information has become a norm for most devices. The amount of information being gathered globally is massive, and processing it is even more challenging. This is because huge sets of raw data are too complex for traditional data processing software. With these challenges, powerful computers and advanced software are used to mine data and reveal patterns and trends. With big data taking the world by storm, there are many fascinating trends that you need to see that may make it easy for you to adapt to the new changes. Here are some fascinating general big data statistics you may want to know.

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Big Data Finds Its Space

In the era where every aspect of daily life is gadget-oriented, massive volumes of data emerge from different places. With this huge amount of data originating from different sources, there are many challenges in analyzing and studying it with traditional tools. This brings about big data solutions such as Hadoop. These tools have helped realize the applications of data. Companies using big data systems to improve operations, offer better consumer service, develop personalized campaigns for marketing and take other actions such as increasing revenue and profits. Businesses using this effectively have a higher competitive advantage over those that do not because they can make faster, informed decisions.

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