Scott Koegler

Scott Koegler

Scott Koegler is Executive Editor for Big Data & Analytics Tech Brief

Your Big Data Can Send Your Performance Skyrocketing  

Every organization today is thinking of how it can get maximum value from the information it gathers from daily transactions. With the new technologies emerging leading to a massive collection of data more than ever, many organizations are struggling to find ways to obtain value from data and compete appropriately in a fast-paced marketplace. However, they keep asking themselves how best to achieve value. Knowing what happened and why it happened is no longer enough. Rather, organizations must know what is taking place now, what might happen in the future, and what actions should be taken to get the best results.

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Analytics is a Top Use of Big Data  

Every day, your organization receives an abundance of data generated by the customers and daily transactions. This ranges from emails you open, mobile apps you use, tags on social media, online purchases, conversations with customer service representatives and even files you generate and save on company computers. Employees, supply chains, marketing teams and finance teams generate a lot of data too. All these sources are stored in your organization electronically or manually. Big data is an extremely vast volume of data and datasets that come in diverse forms from different sources. On the other hand, big data analytics is the complex process of examining this vast amount of data to uncover patterns, correlations, trends and preferences of the customers to help make informed decisions.

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Ready to Start Using Big Data?  

Over the past two decades, data has emerged as one of the most crucial points that professionals in different sectors have continued to discuss. With the importance of data in decision-making, businesses in sectors such as healthcare, financial services, and agriculture are turning to big data as they seek to enhance efficiency and add untapped value to their operations.

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