Applied Big Data can be a powerful tool for stores, but it is important to be aware of the potential risks. Companies must ensure that they have the necessary security measures in place to protect customer data and that they are compliant with data privacy regulations. Additionally, it is important to remember that Big Data is only as useful as the insights that can be drawn from it. Companies must be sure to invest in the right tools and resources to ensure that they are getting the most out of their data.