Scott Koegler

Scott Koegler

Scott Koegler is Executive Editor for Big Data & Analytics Tech Brief

Insights for Better Holiday Shopping Results

The holiday season is here again, and you do not need a crystal ball to know that the year’s biggest shopping season is here with us. According to a survey, November and December account for about half of the annual sales for many retailers. Although you might have been successful in the past holiday seasons, every holiday season is unique and often comes with its share of unique challenges. We bring fresh insights for better holiday shopping results to help you deal with this year’s challenges. With these insights, retailers are informed and inspired, and the shoppers are empowered. 

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Will 2022 be Any Different from 2021 for Big Data?

Big data and analytics have proven to be an important piece in the competitiveness of many organizations. Regardless of the early success stories, it is still in its early stages, meaning a lot is still in the pipeline. Thanks to the increasing adoption and investment in this technology, it is fast evolving into one of the most useful technologies in the business landscape. Here are some trends in big data that might shape 2022.

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Big Data is Changing the Retail Industry  

For years, many people have believed that great marketing is an art. However, this seems to be changing with the entry of big data into the equation. Big data has introduced a scientific element into marketing campaigns. With this, smart marketers now rely more on data to inform their decisions concerning product design, tests, and development strategies. With the increasing demand for personalization by customers, this is a welcome relief for companies and marketers who want to understand exactly what the customer wants. The rising demand for online stores makes big data even more necessary to improve the online shopping experience. So, how exactly is big data changing the retail industry? Here are a few areas, some of which you might have already heard of before.

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