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“BDA use will continue to grow because it is currently being utilized to manage, diagnose, and develop a cure for COVID-19,” said Deviki Gupta, Information & Communication Technologies Senior Industry Analyst at Frost & Sullivan. “Additionally, considering the benefits of BDA solutions in both the government and intelligence (G&I) and non-governmental organization (NGO) sectors, there will be an increase in demand for analytics as it has promising features, such as mitigating risk in business planning, improving operations, and better serving customer needs.”
Gupta added: “Despite the current crisis, BDA continues to be among the top three deployment priorities for enterprises, after data security and replacing legacy systems. Further, major competitive factors will include a vendor’s ability to serve advanced use cases and its ability to play a consultative role for customers, such as helping them better understand their hardware and software needs to achieve these use cases in both BDA market segments—data discovery and visualization (DDV) and advanced analytics (AA).”
The lengthening of sales cycles and decrease in customer spending on BDA solutions as budgets are frozen or diverted to meet urgent operational needs are likely to restrain the growth of the BDA market. However, market participants should consider the following key growth opportunities:
- Organizations’ aim to reduce latency and take timely action, especially during the pandemic, will encourage vendors to focus more on intuitive searchability powered by a deeper metadata schema and machine learning.
- Increasing BDA investment in disaster preparedness, operational management, and diagnostic use cases across the globe will create exponential growth prospects for vendors.
- Big Data, cloud computing, and consumer demand for personalized and context-based services are driving the implementation of AI/ML applications.
- APAC presents continued high potential for growth with the increasing use of BDA, AI, and robotics in China, Singapore, Taiwan, and Japan to contain COVID-19.
Post-pandemic Growth Opportunity Analysis of the Big Data Analytics Market is the latest addition to Frost & Sullivan’s Information & Communication Technologies research and analyses available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future.