Big data

Big data is gaining momentum in almost every industry. Data clearly show this. For instance, IBM reports that 2,500 trillion bytes of data are produced by people daily. CISCO states that the main sources of this data are over 50 billion IoT (Internet of Things) devices and other connected devices that collect, analyze and share it. With all this diverse data, big data presents an excellent opportunity for major insights for the company of any industry, regardless of size. This makes a big data strategy pivotal. With the right big data analysis mechanisms in place, you can know when, where and how to shoot in the most optimal and possible way. Big data and insights from it make targeting accurate and bring out more appealing results.

Monday, 19 September 2022
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Ever since the invention of computers many developments have shaped human lives. The invention of the internet was a landmark achievement which set up the stage for more things that followed. Many would have thought that the internet was the biggest thing ever but it was only a lead-in to developments in the world of big data, AI and IoT.  Big data, AI and IoT have revolutionized the world we live in but what exactly are these terms?

Monday, 18 March 2019
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